Using 3D Rendering as a Powerful Real Estate Marketing Tactic
The field of real estate may be lucrative, but it is equally challenging. A recent NAR study
proves that while most buyers preferred purchasing a house through a real estate agent,
73% of buyers interviewed only one real estate agent during their home search. This
highlights the importance of having a solid grasp over the ever-evolving real estate
marketing tactics if you want to grow your business consistently.
What Is 3D Rendering?
3D architecture rendering is a technique inspired by the goal of illustrating lifelike
experiences of how a home or space would look before it is built. It involves the process of
creating three-dimensional images of a proposed architectural design using sophisticated
computer software that simulates real-world textures and lighting precisely.
3D rendering can also be used to showcase already built properties on sale.
Marketing Benefits of Using Advanced 3D Rendered Images
Below are 7 reasons why top agents and architectures use 3D rendering to promote their
1. Website Upgradation with Better Pictures
Many people scout the internet to check out new products and services before making the
actual purchase. But just including listings on your site won’t cut the bill.
Upgrade your website with 3D rendered images that have the power to influence a
customer’s purchase decision. These images will show the client what their potential new
home could look like with the exact dimensions and décor.
2. Refined Content for Architectural Blogs
Another way to boost your website’s SEO is by creating blog content. To add the power of
imagination to words, create interesting images for your blog post. An informative, well-
designed blog post with 3D rendered images can help you reach a wider audience base.
Don’t forget to include your contact details to help grow your business.
3. Great Images for social media Expansion
Real estate marketing is no longer restricted to telephonic or face-to-face interactions. Like
everything else, it has moved online. Therefore, to promote your listings online, you can try
paid Instagram promotions and Facebook ads with their most attractive 3D rendered
images. This will garner more engagement from customers and stakeholders who may then
reach out to you for real estate dealings.
4. Added-value For Newsletter Marketing
You can explore digital newsletters or email marketing that features a roundup of your
hottest listings, blog content, or best deals.
Get creative and include clickable images of the properties listed. Link them to complete
listing details on your website, video walkthroughs, or a virtual staging of the home. This will
increase your click-through and conversion rates.
5. Eyeball-grabbing Presentations & Trade Shows
Park the conventional way of presenting your listings through a catalog or 2D images aside,
and use detailed 3D rendered animations and virtual walkthroughs to stand out from other
booths. The powerful visuals will help buyers and investors connect more with your
presentation and persuade them to partner with you for any ongoing or future dealings.
6. A Portfolio with a Wow Factor
While architects can create a strong portfolio with their best work, real estate agents too
can create a portfolio with their top property listings' 3D rendered images. This real estate
marketing tactic will not only create a wow factor but also make it convenient for your
clients to see all the listings in one place, thus saving valuable time.
7. Emotional Impact on Buyers
Buying a new house is an emotional decision for many people as they have been saving
every penny for it since they started dreaming about it.
Use advanced 3D rendered images to help your clients imagine exactly what living in their
new home could look like – from the wall paints to the lighting and even the textures. This
could be especially beneficial when you are trying to sell an unbuilt property.
Modern customers are more receptive to immersive experiences. Using 3D rendering can
add a degree of intrigue and credibility to your real estate marketing which will help you sell
more, ultimately boosting your real estate business.
Rahul Agarwal is the Co-founder & Chief Business Officer at Styldod, where he has taught a
computer to do interior design! Styldod provides the most hassle-free & inexpensive virtual
staging solutions for real estate agents so they can sell their listings faster, and for higher
prices. Rahul was also a co-founder of Mebelkart. He pushes the boundaries with his
innovative entrepreneurial stints and is also a sound startup investor & advisor.